Marketing Communications & Email Consent Policy
Last Updated: January 2026
About This Policy
This Marketing Communications & Email Consent Policy describes how Hightrac LLC communicates with you via email and other marketing channels. We are committed to transparent, responsible marketing practices that respect your preferences and comply with applicable laws, including the CAN-SPAM Act.
Important Notice
CONSENT TO RECEIVE MARKETING COMMUNICATIONS IS NOT A CONDITION OF PURCHASE OR SERVICE. You are not required to subscribe to our marketing emails to register for auctions, place bids, consign equipment, or use any of our services. Your decision to opt out of marketing communications will not affect your business relationship with Hightrac LLC.
Types of Email Communications
We send two distinct categories of email communications:
Transactional Emails (Service-Related)
These are essential communications related to your account and transactions. They are not marketing messages and are sent regardless of your marketing preferences:
- Auction registration confirmations
- Bid confirmations and outbid notifications
- Winning bid and invoice notifications
- Payment confirmations and receipts
- Equipment pickup and removal instructions
- Account security alerts
- Consignment agreement and status updates
- Customer service responses
Marketing Emails (Promotional)
These communications require your consent and are sent only to those who have opted in:
- Upcoming auction announcements and schedules
- Featured equipment highlights
- New consignment opportunities
- Industry news and market updates
- Special promotions and exclusive offers
- Newsletter content
- Event invitations
How We Obtain Your Consent
We obtain your consent to receive marketing communications through:
- Opt-in checkboxes on registration forms
- Newsletter subscription forms on our website
- Written consent on consignment agreements
- Verbal consent documented during phone conversations
- Electronic consent through email confirmation
We maintain records of when and how you provided consent to receive marketing communications.
Email Frequency
Marketing emails are typically sent 2-4 times per month, with additional emails during active auction periods. Email frequency may vary based on auction schedules and your communication preferences. Transactional emails are sent as needed based on your activity and transactions.
How to Unsubscribe from Marketing Emails
You can unsubscribe from our marketing emails at any time using any of these methods:
- Unsubscribe Link: Click the "Unsubscribe" link at the bottom of any marketing email
- Email Us: Send a request to info@hightrac.com with "Unsubscribe" in the subject line
- Call Us: Contact us at 731-256-2703 to request removal
We will process your unsubscribe request within 10 business days as required by the CAN-SPAM Act. Please note that unsubscribing from marketing emails will not affect transactional emails related to your account and purchases.
CAN-SPAM Compliance
Hightrac LLC complies with the CAN-SPAM Act of 2003. Our marketing emails:
- Include accurate "From" and "Reply-To" information
- Use truthful, non-deceptive subject lines
- Clearly identify the message as an advertisement when applicable
- Include our valid physical business address
- Provide a clear and conspicuous way to opt out
- Honor opt-out requests within 10 business days
- Do not use purchased or rented email lists
Third-Party Marketing
Hightrac LLC does not sell, rent, or share your email address with third parties for their marketing purposes. We may use third-party email service providers to deliver our messages, but these providers are contractually prohibited from using your information for any purpose other than delivering our communications.
Other Marketing Channels
In addition to email, we may communicate through:
- SMS/Text Messages: Governed by our separate SMS Terms & Conditions
- Social Media: Through our official accounts on Facebook, Instagram, and LinkedIn
- Direct Mail: Physical mail sent to provided addresses
- Phone Calls: Regarding auction opportunities and services
You may opt out of each communication channel independently. Opting out of one channel does not automatically opt you out of others.
How We Use Your Data for Marketing
We may use your information to personalize marketing communications:
- Equipment categories you've shown interest in
- Past bidding and purchase history
- Geographic location for nearby auction notifications
- Communication preferences you've indicated
For complete details on data collection and use, please review our Privacy Policy.
Changes to This Policy
We may update this Marketing Communications & Email Consent Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Material changes may be communicated via email to active subscribers. Your continued subscription to our marketing communications after changes are posted constitutes acceptance of the revised policy.
Contact Us
For questions about our marketing practices or to update your communication preferences: