Privacy Policy
Last Updated: January 2026
Introduction
Hightrac LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.hightrac.com, use our equipment auction services, or interact with us in any capacity. Please read this policy carefully to understand our practices regarding your personal data.
Information We Collect
We may collect the following types of information:
Personal Information
- Name, email address, phone number, and mailing address
- Business name and tax identification number
- Billing and payment information
- Government-issued identification for verification purposes
- Bidder registration information
Automatically Collected Information
- IP address and device identifiers
- Browser type and operating system
- Pages viewed and time spent on our website
- Referring website addresses
- Geographic location (based on IP address)
How We Use Your Information
We use the information we collect to:
- Process auction registrations and bidder verifications
- Facilitate equipment auctions and consignments
- Process payments and issue invoices
- Communicate about auction schedules, results, and updates
- Send marketing communications (with your consent)
- Improve our website and services
- Comply with legal obligations
- Prevent fraud and enhance security
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:
- Remember your preferences and settings
- Understand how you interact with our website
- Analyze website traffic and performance
- Deliver relevant content and advertisements
You can control cookie settings through your browser preferences. However, disabling cookies may limit certain features of our website.
Third-Party Services
We may share your information with third-party service providers who assist us in operating our business, including:
- Auction platforms (EquipmentFacts, Proxibid, BidSpotter, HiBid)
- Payment processors
- Analytics providers (Google Analytics)
- Email service providers
- Marketing and advertising partners
These third parties are contractually obligated to protect your information and may only use it for the specific services they provide to us.
Mobile Information Non-Sharing Policy
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access your personal information
- The right to correct inaccurate information
- The right to request deletion of your information
- The right to opt out of marketing communications
- The right to data portability
To exercise any of these rights, please contact us using the information provided below.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: