Hightrac Auctions

Hightrac is an auction company based in Tennessee that specializes in equipment and asset auctions. The company operates as HIGHTRAC LLC and serves buyers and sellers throughout the United States. Hightrac conducts auctions for heavy equipment, industrial equipment, and real estate, using multiple auction formats to accommodate different types of sales and seller preferences.

The company's primary business involves connecting equipment sellers with qualified buyers through organized auction events. This includes individual equipment owners looking to sell single items, businesses liquidating entire fleets, and operations handling retirement sales, bankruptcies, or fleet downsizing. Hightrac handles the auction process from initial consultation through final settlement, including marketing, cataloging, bidding management, and payment processing.

Hightrac operates through several auction platforms, including EquipmentFacts, Proxibid, BidSpotter, and HiBid. This multi-platform approach allows the company to reach a broad audience of equipment buyers while providing sellers with exposure across major industry marketplaces. The company conducts regular consignment auctions as well as specialized sales for specific industries or equipment categories.

For buyers interested in purchasing equipment through Hightrac auctions, registration is available through the company's bidding platforms. For sellers considering consignment, Hightrac provides consultations to discuss equipment valuation, auction timing, and the consignment process.

Hightrac handles a range of equipment categories, with primary focus areas in construction, agriculture, and industrial sectors. Heavy equipment auctions include excavators, bulldozers, wheel loaders, skid steers, backhoes, motor graders, and other earthmoving machinery. Agricultural equipment auctions feature tractors, combines, planters, sprayers, tillage equipment, and farm implements. Industrial categories encompass forklifts, generators, aerial lifts, manufacturing equipment, and warehouse machinery.

The company also conducts auctions for trucks and trailers, including semi-tractors, dump trucks, flatbed trailers, and specialized hauling equipment. Real estate auctions handle commercial, industrial, and agricultural properties, often in conjunction with equipment liquidations when businesses are selling complete operations.

Hightrac uses three primary auction formats to accommodate different sale requirements. Timed online auctions allow bidders to participate over an extended period, typically several days, with bids placed through online platforms. This format works well for consignment auctions where items come from multiple sellers. Simulcast auctions combine live auctioneering with online bidding, allowing both in-person and remote participants to compete in real time. Onsite auctions are traditional live events held at specific locations, often used for complete liquidations or estate sales.

Learn more about the differences between these formats in our comparison of online and live auctions.

Hightrac provides services for both buyers and sellers in the equipment market. For sellers, the company offers consignment services that handle the entire auction process. This includes equipment evaluation, photography and documentation, catalog creation, marketing across multiple platforms, auction management, and settlement processing. Sellers work with Hightrac to determine appropriate reserve prices, auction timing, and sale format based on their specific situation and equipment.

The consignment approach is designed to maximize equipment exposure to qualified buyers while minimizing the administrative burden on sellers. Hightrac's marketing reaches buyers through industry-specific platforms, email campaigns, and marketplace listings. The company handles buyer inquiries, arranges equipment inspections when appropriate, and manages the bidding process through auction day.

For buyers, Hightrac provides access to equipment through regular auction events. Buyers can browse current and upcoming auctions, research equipment specifications, and participate in bidding through registered accounts on the company's auction platforms. The company provides equipment descriptions, photographs, and condition information to help buyers make informed decisions. After winning bids, Hightrac facilitates payment processing and coordinates equipment pickup or delivery arrangements.

First-time auction buyers can learn about the process in our guide for new auction participants, while experienced buyers may find our bidding guide useful for understanding Hightrac's specific procedures.

Hightrac operates as HIGHTRAC LLC, a company registered in Tennessee. The company serves clients throughout the United States, with particular strength in the Southeast, Midwest, and surrounding regions. While based in Tennessee, Hightrac's online auction capabilities allow participation from buyers and sellers across the country.

The company maintains regular business hours Monday through Friday, 8:00 AM to 4:00 PM Central Standard Time. During this time, staff is available to answer questions about current auctions, consignment inquiries, and general information about the company's services.

Equipment owners interested in selling through Hightrac can contact the company to discuss their situation. Initial consultations help determine whether auction is the right approach for specific equipment and circumstances. The company can provide guidance on expected values, timing considerations, and the steps involved in consignment.

Buyers looking to participate in Hightrac auctions can register through the company's HiBid platform or other marketplace partners. Registration is typically required before bidding, and the process includes providing identification and payment information. Once registered, buyers receive notifications about upcoming auctions and can track items of interest.

Contact Hightrac by phone at (731) 256-2703, by email at info@hightrac.com, or through the website at hightrac.com. The company responds to inquiries during regular business hours and aims to provide timely information about auction services and current opportunities.